Frequently Asked Questions

You asked, we answered. Check out the answers to our most frequently asked questions below!

Internet usage has more than doubled over the past decade and this has significantly changed how consumers purchase products and interact with brands. Digital marketing uses platforms such as search engines, social media, websites, email and mobile applications to connect businesses with prospective customers online.

A digital marketing consultant or specialist will work with your brand to develop and implement effective strategies to help grow your business online. At First Look Media, we build result-oriented digital strategies and work to continuously enhance your online campaigns for optimal outcomes. From bringing your business online to full-service strategies and execution, our digital strategists will work closely with you to ensure your brand’s vision is achieved. Click here to schedule a free consultation with one of our experts.

Absolutely. Gone are the days where digital marketing is only for the likes of large corporations that have sufficient resources to mount massive online marketing campaigns. Today, digital marketing is actually leveling the playing field, providing smaller businesses the chance to compete against the big players. If you are still approaching digital marketing with skepticism, you are simply denying your business access to a massive pool of consumers who spend many hours of the day on the web!

There is a very good chance your audience is active on one or more social media platforms, where billions of people spend time on a daily basis. Social media marketing can boost brand awareness, drive traffic and sales, build brand loyalty and provide a platform for interaction with your target audience.

Mobile traffic has increased by up to 222% in the last seven years. More and more people are accessing the internet primarily from mobile devices and tablets as opposed to desktops. Mobile optimization gives your website a modern touch and ensures a user friendly experience. A mobile friendly website also builds brand reputation, credibility and increases customer reach.

Definitely. Investing in website upkeep and maintenance can assist with positive customer experience, boosting your SEO and avoiding hefty costs of rebuilding in the future. We understand that rolling up your sleeves to fix the behind-the-scenes wiring of your website probably isn’t why you decided to go into business. If you’d like a complimentary audit on your website performance, contact us here.

Whether you are a new or established business, leads can make or break your business sales. In the marketing world, leads refer to prospective customers who have shown interest in a product or service provided by your company. Lead generation is simply the means by which we acquire these qualified leads, in hopes of converting them to paying customers. Read more about lead generation and why it’s so important here.

Search engine optimization (SEO) refers to the process of using onsite and offsite strategies to increase the visibility of a website or web page to users on a search engine, such as Google. When done correctly, SEO increases the quantity and quality of traffic to your website.

On-page SEO refers to techniques that you implement within your website to catch the attention of search engines, whose crawlers or bots scour the internet for relevant keywords typed in by users. An example of this is creating meta-descriptions for each page. Off-page SEO refers to steps you can take external to your website to improve the visibility and ranking of your company on SERPs (search engine results pages), such as link building and social media marketing.

Keywords refer to the words and phrases searchers use within search engines to find relevant information when looking for answers, knowledge, products or services. Our digital marketing experts work hard to identify relevant keywords your target customers are using and incorporate them into your website to boost traffic.

Couldn’t find the answer to your question above? Feel free to drop us a line at (416)-890-7878 or email us at Our team will be happy to assist you.