What is Lead Generation? A Beginner’s Guide!

Whether you are a new or established business, leads can make or break your business sales. In the marketing world, leads refer to prospective customers who have shown interest in a product or service provided by your company. Lead generation is simply the means by which we acquire these qualified leads.

There may be hundreds of prospects out there who are aware of your brand, but until they engage with you in some meaningful way, they remain strangers to your business. That’s exactly where lead generation comes in! The process involves stimulating and capturing interest in your product or service to develop a healthy sales pipeline. Essentially, our goal is to convert strangers and prospects into paying customers.

Here at First Look SEO, our lead generation services are highly sought after for several reasons! If you want to jump ahead to the really important stuff, check out reason #3.

1. Lead Generation works for every industry

Yes, you read that right. While specific strategies differ, the concepts of lead generation are universal across all industries. Whether you specialize in business-to-business (B2B) or business-to-customer (B2C) products or services, lead generation will benefit your business if done well.

At First Look SEO, we understand that every industry is unique and some tactics work better than others to generate quality leads.That’s why our marketing analysts conduct industry specific research and implement targeted strategies for each and every one of our clients.

2. Lead Generation allows you to target your desired customers

When it comes to lead generation, it’s always quality over quantity. Lead generation gives you the ability to target your desired customers and collect valuable information about your prospects, their needs and preferences. This in turn allows us to tailor your marketing messages to meet their specific needs, wants and desires.

Targeted marketing messages translate into qualified leads. If done well, lead generation tactics create strong, lasting relationships with customers who become return clients.

3. Lead Generation actually works

In 2020 alone, despite a global pandemic and unstable economic climate, we’ve managed to generate hundreds of qualified leads for our clients via lead generation strategies. Check out these mind blowing client results achieved in a matter of three months — did we mention…during a global pandemic? The statistics speak for themselves.

As you can see, lead generation is a very cost-effective and results oriented solution for businesses of all shapes and sizes. Why should you partner with First Look SEO for all your lead generation needs? We deliver real results, it’s that simple. As Bruce Lee famously said, “I fear not the man who has practised 10,000 kicks once, but I fear the man who has practised one kick 10,000 times.”

Contact us today to learn more about what lead generation can do for you. We look forward to helping you elevate your business sales!